Brand names

Professionals in trademark registration in Milan

At Brevetti Digiovanni Schmiedt in Milan, we specialize in the registration and filing of company trademarks, that is, the set of distinctive signs that entrepreneurs use to distinguish their goods or services from others on the market. With their high level of competence, our consultants will help you protect your brand which, in order to be valid, must have an independent distinctive capacity not only compared to other brands, but also in relation to other distinctive signs of the same type.

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How to be remembered by consumers

Our aim is to help you protect the distinctive marks that characterize your products or services, differentiating you from the competition and ensuring constancy over time in the eyes of consumers, which helps to create a loyal relationship based on the quality and image of your trademarks. Specifically, the three most common types of corporate trademarks are:

denominative
figurative
mixed

Dedicated services for brand names

In detail, we at Brevetti Digiovanni Schmiedt offer the following services dedicated to trademarks:

Consultation to delineate the distinctive characteristics of a trademark, be it denominative (words), figurative or mixed
Preparation and filing of national (Italian) trademark registration applications
Preparation and filing of European Union trademark registration applications (formerly 'community trademark')

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- Preparation and filing of international trademark registration applications (WIPO)
- Preparation and filing of trademark registration applications in individual foreign countries
- Application for trademark registration
- Opposition to the registration of a trademark
- Application to declare the invalidity of a trademark registration
- Preparation of counter-arguments with notes of opposition filed by competitors
- Preparation of counter-arguments to applications for declarations of invalidity filed by competitors
- Priority claims
- Request for certified copies of trademarks and trademark applications
- Party-appointed expert in cases of counterfeiting
- Technical support for foreign correspondents in trademark-registration procedures
- Supervision of trademark expiry dates
- Transcription of deeds concerning trademark ownership
- Preparation and filing of renewal requests
- Consultation in evaluating the validity or counterfeiting of a trademark
- Protection of distinctive signs such as: company, symbol, company name, domain names, etc.
- Prior art searches on a national, European, international and individual foreign country basis
- Conception and design of logos and trademarks
- Counterfeiting or non-counterfeiting opinions (also known as 'freedom to operate analysis' or 'FTO Analysis')
- Assistance in the sale and licensing of brands (royalties)
- Consultation for the evaluation of brands
- Appreciation of the brand portfolio through the sale or concession of exploitation licenses